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pet wearables

Wildflower
Classic
Bandanas

Pet Tech

Our
bestselling
Digi-tags

You love your dog. We do too.

Discover our dog-tastic products designed to bring you even closer to your furry best friend.

Okay, but why biothane?

It's fuss-free

We're all about how easy to clean Biothane is - just a little soap and water is all you need to keep it looking fresh 💅🏼

✨All the options✨

Biothane comes in so many colours, and three different widths, so we can accommodate all doggos, from smol to big ol' floof.

Strong as hecc

Biothane is like the superhero of leash materials, strong and tough, ready to handle even the rowdiest of pups 💪🏽💪🏽

Collars & Leashes

Loops & Slides

Add some pizzazz to your collars and leashes with our Biothane add-ons.
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Pet Tech

Digi Tags

Whether to befriend or beware, broadcast a message to the world on behalf of your doggo.
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For humans

Shop the Pawssentials

Every fur baby has a loyal servant (humans, that's you!). Show your love for your pets with our for-human range of clothing and accessories.